Our Instructors

Meet our staff! Every instructor has a certification in their field because safety and proper instruction is always our main concern. Our instructors are some of the most respected in the southeast! Black Creek Guides instructors are well know for their accomplishments and contributions to the paddle sports communities as they have been a part in pioneering many of the activities and curriculums used in paddle sports education across the country.

Take a class or trip with one of us and see why we are the best!


MATT HITE // Head SUP Instructor

Besides working inside on a computer at Black Creek doing many various behind the scenes jobs, Matt can also be found outside teaching our lessons, training other instructors, and guiding trips on stand up paddle boards. Matt has experience and knowledge being involved in the SUP industry since it has started! During his time off he enjoys taking trips, training other instructors, volunteering with teaching kids, hanging at the beach with his wife, or managing one of the largest stand up paddle boarding clubs in Florida at SUPJAX.com. Matt has traveled all over the world surfing waves and is passionate about sharing the waterman lifestyle and the stoke of paddling.

Certifications:

  • American Canoe Association (ACA) SUP Surf Level 3 Instructor Trainer Certification 
  • World Paddle Association (WPA) Level 2 SUP Instructor Trainer
  • PaddleFit Core Certified Coach
  • Nationally Certified EMT
  • Red Cross CPR/AED & First Aid Certified
  • 2009 Florida Temporary Teacher K-6 Certification

Amy Powers // SUP Yoga Instructor

Amy is an ACA Level 1 SUP Instructor and a 200 hour Yoga Certified Instructor. She combines her yoga experience with her paddling skills to offer premium instruction to all who take her course. As a Florida native, Amy has a true appreciation for an outdoor lifestyle and when combined with her yoga moves, she offers a course that is both fun and well-balanced for those looking to get out there on the water. Amy is also experienced with Acro Yoga - to watch her in action, click here!

Certifications:

  • American Canoe Association (ACA) Level 1 SUP Instructor Certification 
  • ACA SUP Yoga Endorsement
  • 200 hour Yoga Certified from Ananda Kula
  • RYT Yoga Licensed
  • Red Cross CPR/AED & First Aid Certified

Adam Thompson // Head Kayak Instructor

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When Adam is not in the shop talking and rigging kayaks, he is outside teaching classes and guiding trips with fellow kayakers.  Adam is a native Floridian and was raised on the water.  During his time off, he enjoys exploring new places with his fiance, mountain biking, backpacking, and traveling. 

Certifications:

  • American Canoe Association (ACA) Level 2 Kayak Instructor Certification
  • Red Cross CPR/AED & First Aid Certified

Sigrid masson // sup instructor

Sigrid is Black Creek's visual merchandiser and an ACA Level 1 instructor. She was born and raised in Europe and lived in New York City before ending up on Skinner Lake for her first SUP lesson. She has been paddling ever since and got certified through the shop. Sigrid enjoys seeing her students get on their board an catch their first stroke. In her free time, she can be found at the beach, taking yoga lessons or working on her next design project. 

    CERTIFICATIONS

    • American Canoe Association (ACA) Level 2 SUP Instructor Certification
    • Red Cross CPR/AED & First Aid Certified

    Trent Salmon // Kayak INSTRUCTOR & Fishing Guide

    Trent is a native Floridian with a passion for the water and fishing. He is a member of the Hobie Fishing Team and has been working at Black Creek Outfitters since 2016. 

    CERTIFICATIONS

    • American Canoe Association (ACA) Level 2 Kayak Instructor Certification
    • Red Cross CPR/AED & First Aid Certified

    ACCOMPLISHMENTS

    • Eagle Scout

    Ian Thomas // Kayak INSTRUCTOR & Fishing Guide

    Ian is a also a native Floridian with a passion for kayaking and fishing. When he is not working in the store, he can often be found out fishing in North Florida finding the best fishing spots that Jacksonville has to offer! Ian has a wealth of knowledge and experience rigging kayaks for fishing and has been working at Black Creek Outfitters since 2015. 

    CERTIFICATIONS

    • American Canoe Association (ACA) Level 2 Kayak Instructor Certification
    • Red Cross CPR/AED & First Aid Certified

    Austin Solomon // SUP INSTRUCTOR

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    Austin has been working at Black Creek Outfitters since 2016. He was born in Louisiana and moved to Florida in 2008. He began surfing surfing in 2010 and eventually introduced to paddle boarding by his close friend. In his free time you can usually find him catching waves on his paddleboard at Jacksonville Beach. 

    CERTIFICATIONS

    • American Canoe Association (ACA) Level 2 SUP Instructor Certification
    • Red Cross CPR/AED & First Aid Certified